Marketing Director

Marketing Director

Frias Properties is seeking an experienced, strategic, and hospitality-focused Marketing Director to lead marketing across our resort, property management, and vacation rental divisions. This role is ideal for a creative, data-driven leader who can drive bookings, elevate brand presence, and strengthen guest and owner engagement.

Responsibilities:
Lead overall marketing strategy; manage digital channels including website, SEO, paid media, email, and social; oversee brand standards, creative direction, and content development; analyze performance and optimize results; collaborate with operations, reservations, and ownership teams; manage agencies and vendors; support guest acquisition, retention, loyalty programs, and owner communications.

Qualifications:
3–5+ years of marketing leadership experience (hospitality, vacation rental, or real estate preferred); strong digital marketing expertise; proven leadership and cross-department collaboration skills; excellent communication, creative, and analytical abilities; experience with CRM, PMS, and digital advertising platforms.
Roaring Fork Valley residents only.

Compensation & Benefits:
Competitive salary, performance incentives, health and retirement benefits, and professional development opportunities.

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